Eve × The Free Toaster · May 12

Glad you were there.

A combined offer from Supriya and Carlos, just for the table on Tuesday.

A lot came up at lunch. Content as a system, events as the compounding layer, the gap between knowing and doing. We’ve been working together long enough to know the two sides of that conversation are really one job, so we built a single offer that runs them together. Read on if it’s useful. No pressure to pick anything.

One offer. Two halves of the same engine.

Eve runs the production side: voice models, multi-channel drafts, the system that turns how you actually think into content that sounds like you. The Free Toaster runs the strategic side: positioning, distribution, the coaching and event scaffolding that makes content actually compound. You work with both of us on the same engagement.

Eve · Production

Supriya

Voice model, drafting, editorial. The system that captures your thinking and turns it into content on cadence.

The Free Toaster · Strategy

Carlos

Positioning, coaching, and distribution strategy. The layer that decides what to say, where it lands, and how it builds.

Three ways to start.

All three are joint, with both sides of the engine running together. You’re picking how deep you want to go.

Starter $3,000/month $5,000/mo value
For founders who want to start small and stay focused on LinkedIn.
  • 1-hour strategy intake to map your voice
  • LinkedIn only, at least 5 posts per month
  • 30 to 60 minute async interview prompt per month
  • Drafts only, no software access
  • Monthly 30-minute coaching session (Carlos or Supriya)
Content $8,000/month+ $10,000/mo value
For founders ready to build a real distribution rhythm across platforms.
  • 1-hour strategy intake to map your voice
  • 1-hour sync interview per month + ongoing async intake
  • LinkedIn + up to 2 additional platforms
  • 20 pieces of content per month
  • Full Eve software access included
  • Monthly 30-minute coaching session (Carlos or Supriya)
Multimedia $15,000/month+ $25,000/mo value
For founders building a full media presence: content, newsletter, podcast, and events.
Everything in Content, plus:
  • Biweekly 30-minute coaching session with Carlos
  • Newsletter, podcast, and events strategy
  • Event execution costs billed separately
$1,000 onboarding fee is non-refundable across all tiers.
Just for the table
Send us a meeting request before end of day Thursday and your third month is on us, on any tier. It doesn’t commit you to anything, just locks in the deal while we figure out fit together.
Whenever you're ready

Tell us where you are.

We'll size honestly which tier fits, or whether any of them do.

Send a meeting request to Supriya & Carlos →
Supriya Gupta
Supriya Gupta
Founder, Eve. Building the executive voice engine.
helloeve.co →
Carlos Caro
Carlos Caro
The Free Toaster & New Market Growth. Media + events in fintech lending.
thefreetoaster.com →

If none of these tiers are the right fit but something else came up at lunch you want help thinking through, just reply to the follow-up email. Happy to point you somewhere useful even if it isn’t us.

Supriya & Carlos