How it works

It's not a writing tool.
It's a model of how you think.

Most AI content tools start with a prompt and guess at a voice. Eve builds a model of each leader, then runs the program your team used to run by hand. Here is how, in four parts.

Your voice

It sounds like you, because it is you.

Eve is a personalized model built around what you think, and how you and your brand communicate those thoughts.

What your company stands for. Who you're speaking to. What you're trying to achieve.

What the model is made of

Two context graphs. One voice.

One for the company, one for the leader. Eve draws from both every time she writes, so the output is the leader's thinking, inside the brand's lines. Both keep learning, so the first draft gets closer to final with every month.

Brand context graph
Company messaging Positioning, terminology, competitive differentiation, plus hard rules that every piece of content respects.
Audience intelligence Who you're speaking to, what they care about, where they engage.
Content strategy Topics, themes, publishing cadence, as the strategic layer that keeps output aligned with business goals.
Brand voice rules Tone, style, guardrails as the non-negotiable boundaries that protect your brand.
Learns from New rulesPositioning updatesProduct launchesAudience shifts
Author context graph
Communication style How you structure arguments, the phrases you lean on, the cadence of your thinking.
Domain expertise Your specific focus areas, the topics where your insight is deepest.
Perspective & worldview How you see your industry, your contrarian takes, your lived experience.
Evolves as you do Your thinking shifts over time. Your voice model keeps pace, so your content always reflects who you are now, not who you were at onboarding.
Learns from Approved postsYour editsNew points of viewInteractions with Eve
“It's like having a content coach in your pocket.”
Jen Gibson Co-founder and CEO, Xela OS
Read Jen’s story
Your thinking

Eve interviews you. You never start from a blank page.

She draws out your thinking and your stories, one question at a time.

Eve suggests three posts worth writing for every open day. Pick one and answer out loud.

Eve

Three questions for Tuesday's post. Pick one.

You

Their systems are terrible. Like, compared to primary care or anything...

Your calendar

Your leaders get busy. Eve keeps them publishing.

Eve plans the week, keeps every leader’s runway full and flags a gap before it’s missed.

Monday, 6:00 amEve placed 10 posts for the week.

“I use Eve to turn voice memos into posts and posts into blogs. I repurpose everything.”
Carlos Caro Managing Partner, New Market Growth
Read Carlos’s story
Your rules

Your judgment sets the bar. Eve scales the work.

You set the rules, choose who approves and decide what goes out, so you can publish with confidence.

You steer the model.

As your brand and your market evolve, Eve keeps up, and every rule you set still holds.

You name who approves.

Eve sends each post to the approvers you choose and follows up for sign-off.

You decide what goes out.

Eve schedules and drafts. Your team has final say on publishing.

You own it.

Eve keeps each brand’s voices, people and library separate, and gets smarter the more you use it.

Compare

Three ways teams solve executive content.

Every team hits the build-or-buy question eventually.

DIY
Works for one exec posting occasionally. After months calibrating a general assistant to an exec's voice, it still takes an hour of back and forth per post, and it breaks when you need approvals, versioning, or more than one author.
Build
Custom in-house means extracting processes that live in people's heads, turning them into AI workflows, engineering time to build, a PM to design and maintain, and often months before voice quality is usable.
Buy
Eve is publish-ready from day one, improves as foundation models evolve, and handles the collaboration and workflows, so your team can focus on strategy instead of maintaining prompts and code.
See the full comparison →
Ready when you are

See it on your own content.

Fifteen minutes with a real voice memo, yours if you'd like to send one ahead, and we'll show you what Eve does with it.

Book Demo