Media
Events, essays, episodes, and clips on executive voice, visibility, and building a personal brand that holds up.
Webinars, live teardowns, and small rooms where this work gets talked through in person.
AI can generate content fast, but it can't replace your context, perspective, or style. Join the Eve leadership team for a practical mini-workshop on the AI tells that make content feel generic, and the three elements that make an executive brand unmistakably yours:
You'll leave with a simple cheat sheet for spotting weak AI-generated content, and clearer ideas for writing that sounds like a real person rather than another AI prompt. The session is a preview of Eve's Executive Brand Lab, and everyone who attends gets a code for $500 off. Seats are limited; the Lab's next cohort starts October 23, with applications closing October 16.
Real profiles pulled apart in public: positioning, proof, and the gap between what you do and what your profile says you do.
A small table of founders and operators on visibility, credibility, and the content programs that actually held up.
A hands-on hour building a voice model from scratch, then running one rough idea all the way to a finished draft.
What we have already run, and what came out of each one.
Everyone is using AI now, and most of it sounds like nobody at all. Cat Valverde and Supriya Gupta on the three things that make a voice recognizable, and why "just start posting" fails even for people with plenty to say. Attendees sent in their own LinkedIn posts and watched the room guess which ones a detector flags.
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Live profile teardowns with The AI Collective. Three founders took the hot seat and had their executive presence pulled apart and rebuilt in real time. The recap covers what kept coming up across all of them.
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Eve and Carlos Caro hosted a table of founders on building a personal brand that compounds instead of resetting every quarter.
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Most leaders do not have a messaging problem, they have a participation problem. Cat Valverde and Ilesh Patel hosted a table of founders and operators on how you actually move business by showing up consistently as yourself.
Read the recap →What’s actually happening in AI and what it means for the future of work.
The forecasts are all over the map. The public, it turns out, isn’t.
Five takeaways from last week's Super Intelligence lunch, where six companies signed a pledge with no penalties, no deadlines and no outside check.
Anti-marketing 2.0 is about who's talking & how.
Cruise lines, an entire state, and a chipmaker each made a bid to stand between people and AI models.
Long conversations with the people doing this work, on what building a reputation actually costs.
With Leela Srinivasan
Leela Srinivasan has been CMO three times, at Lever, SurveyMonkey, and Checkout.com, and before that spent four and a half years at LinkedIn as it grew from 500 people to 6,500. Today she’s CEO of Parity, which partners…
Open on SubstackWith Jen Gibson
Jen Gibson spent 18 years in health tech, including 5 years building clinical programs at Apple, where she never posted once. When she moved into fractional work she realized nobody knew what she stood for and had to…
Open on SubstackWith Carlos Caro
Carlos Caro has posted on LinkedIn nearly every day since March 25, 2022. He remembers the exact date. Four years on, he has written roughly 250 newsletter articles, recorded 85 episodes of his own podcast, and spent…
Open on SubstackWith Hayley Nelson
Hayley Nelson has spent her career at the intersection of content and technology, The New York Times, Wired, Salesforce, Airbnb, Logitech. In our first episode, she joins Cat and Eve founder & CEO, Supriya Gupta, to…
Open on SubstackWhere most of it lands first. Short takes, weekly AI roundups, and the arguments worth having in public.
Supriya on Carlos Caro joining the Human Layers podcast, and what years of investing in an executive presence actually returns.
The numbers you are proudest of on LinkedIn are almost never the ones that drive revenue.
The weekly TL;DR on AI: a stage in Shanghai, a federal courtroom in California, and a very jumpy stock market.
Short takes pulled from longer conversations, for when you have four minutes instead of forty.
Why executive visibility has become a competitive necessity, not a nice-to-have.
What it actually takes to sound like yourself instead of every other executive online.
Treating your public profile as a career asset worth actively managing.
Other people’s shows and stages, where the questions are not ours to pick.
AI has made it easy to build, but it still takes real effort to build and scale the right thing. On how competitive every industry has become, what actually drives durable distribution, and the real markers of a winning company versus hype.
Most people frame AI as a binary: every job disappears, or anyone gets rich overnight. But when anyone can publish at scale, value pools where judgment, taste, and credibility still matter. On what changes for operators and teams as genAI floods creative work.
Every AI founder in 2026 is chasing the same question: what should I build? With the same models and the same APIs, capability is no longer the moat. How to analyze demand for a disruptive use case, how to tell only-possible-now from newly-easier, and how unique positioning turns into product.
Who you’ll be working with. Tap a card to read more.
Supriya Gupta Founder & CEO, Eve
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Supriya spent over 15 years in AI product leadership at IBM, Meta, and, most recently, Intuit Credit Karma, as a VP running a 300-person org. The problem she saw is universal and structural: the more senior you get, the more the world demands your voice, and the less time you have to use it.
The systems to scale executive influence have always been entirely human. She built Eve when the underlying AI finally matured enough to handle the nuance and complexity of how leaders actually think.
Cat Valverde GM, Eve Studio
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Cat spent over a decade building agencies before joining Eve as founding GM, most recently Writerly, an executive content shop that became Eve’s first agency partner. Before that, she ran CX at Care.com through its $500M acquisition by IAC, and led two earlier companies at the intersection of AI and B2B marketing.
Her guiding philosophy is that technology should amplify what makes us human, and the strongest businesses are built on trust long before they’re built on transactions.
Fifteen minutes with a real voice memo, yours, if you'd like to send one ahead.
Webinars, roundtables, and product news for executives building a real voice online.
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